<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Catalyst Creatives Co. blog</title><link>https://catalystcreativesco.com/blog/</link><atom:link href="https://catalystcreativesco.com/blog/rss.xml" rel="self" type="application/rss+xml"/><description>Plain-English marketing advice for local service businesses.</description><language>en-us</language><item><title>What happens to the calls you miss (and what an AI receptionist really does)</title><link>https://catalystcreativesco.com/blog/missed-calls-ai-receptionist/</link><guid isPermaLink="true">https://catalystcreativesco.com/blog/missed-calls-ai-receptionist/</guid><pubDate>Wed, 21 Oct 2026 20:37:25 GMT</pubDate><description>Only about half of callers to home services businesses reach a person. What missed calls cost, what an AI receptionist does, and when it's worth it.</description><category>AI Receptionist</category></item><item><title>9 Google Business Profile mistakes that cost you calls</title><link>https://catalystcreativesco.com/blog/google-business-profile-mistakes/</link><guid isPermaLink="true">https://catalystcreativesco.com/blog/google-business-profile-mistakes/</guid><pubDate>Wed, 21 Oct 2026 20:37:17 GMT</pubDate><description>Wrong categories, keyword-stuffed names, oversized service areas and features Google has removed. Nine profile mistakes and how to fix each one.</description><category>Google Business Profile</category><category>Local SEO</category></item><item><title>Why your competitor shows up on Google and you don't</title><link>https://catalystcreativesco.com/blog/why-competitors-show-up-on-google-first/</link><guid isPermaLink="true">https://catalystcreativesco.com/blog/why-competitors-show-up-on-google-first/</guid><pubDate>Wed, 21 Oct 2026 20:37:02 GMT</pubDate><description>How Google ranks local service businesses in the map results, the five gaps we see most often, and what to fix first. Plain English, no jargon.</description><category>Local SEO</category></item><item><title>Local Services Ads vs. Google Search Ads: which should you run first?</title><link>https://catalystcreativesco.com/blog/local-services-ads-vs-google-search-ads/</link><guid isPermaLink="true">https://catalystcreativesco.com/blog/local-services-ads-vs-google-search-ads/</guid><pubDate>Wed, 21 Oct 2026 20:36:51 GMT</pubDate><description>Pay per lead or pay per click? How Local Services Ads and Search Ads work in 2026, the Google Verified badge, and which a service business should run first.</description><category>Google Ads</category></item><item><title>What your website needs to turn visitors into booked jobs</title><link>https://catalystcreativesco.com/blog/website-that-books-jobs/</link><guid isPermaLink="true">https://catalystcreativesco.com/blog/website-that-books-jobs/</guid><pubDate>Wed, 21 Oct 2026 20:36:39 GMT</pubDate><description>Speed, tap-to-call, one page per service, proof near every button and short forms. What a local service website needs to turn visitors into booked jobs.</description><category>Website Design</category></item><item><title>How to get more Google reviews without breaking the rules</title><link>https://catalystcreativesco.com/blog/how-to-get-more-google-reviews/</link><guid isPermaLink="true">https://catalystcreativesco.com/blog/how-to-get-more-google-reviews/</guid><pubDate>Wed, 21 Oct 2026 20:36:24 GMT</pubDate><description>Google's review rules and the FTC's fake review ban in plain English, plus a simple routine for getting more honest Google reviews every week.</description><category>Reputation Management</category></item></channel></rss>