A route full of regulars, and every quote answered first.
Cleaning work goes to whoever replies first and stays with whoever books the next visit. We set up your search, your quote replies and your follow-up so one-time cleans turn into biweekly and monthly regulars.
Picture this A quote request came in Saturday while your team was on a move-out. It got a text back with your booking link before the job was done. By Monday it's a walkthrough on your calendar, and last week's deep clean has already been offered a biweekly spot.
Every first clean gets a follow-up offering a recurring spot. Your route fills with homes you see every week or two.
Requests get a reply in seconds, even mid-job. You stop losing work to whoever texted back first.
Enquiries from your own Google ranking, Maps profile and ads go to you alone, not to five other cleaners.
What goes wrong
One deep clean, a haggle over the price, and then nothing. Your route needs regulars.
Most cleaning quotes go to whoever texts back first. If you're cleaning when the request comes in, that's not you.
Lead sites sell the same request to everyone. You end up in a race to the bottom.
What we do about it
Recurring, deep clean, move-in/move-out and commercial customers search differently, so each gets its own page and ads.
A text back within a minute of every quote request, with your booking link, even while you're on a job.
An automatic follow-up after the first visit offering a biweekly or monthly spot.
Photos and reviews right where people decide, because trust matters when strangers are in your home.
“They are really easy to work with and knowledgeable.”
A one-time deep clean pays once. The same home on a biweekly schedule pays all year.
$18,720 a year of recurring work, added every month
About 5 new regulars a month on your route from cleans you're already doing.
Show me how to fix thisAssumes each new regular stays for a year. The follow-up that turns a first clean into a schedule is what we build. The free needs assessment works from your real numbers.
It starts with a discovery meeting and a detailed onboarding questionnaire, designed and vetted by market leaders, so the plan fits how your business actually runs.
We build on the discovery meeting with your onboarding questionnaire: which cleans pay best, the areas you cover, your team's capacity and why regulars stay. Then we review your Google profile, site and how quotes get answered today.
Separate pages and offers for recurring, deep clean, move-in/out and commercial work. Instant text-back on every quote request, and a first-clean-to-regular follow-up set up in your CRM.
Review requests after every clean, ads aimed at recurring homes near your route, and a plan for the slow weeks after the holidays. At each biweekly meeting we go over what booked and where it came from.
Where most cleaning companies start
You don't need everything at once. The free assessment tells you which of these will make the biggest difference first.
You've probably thought at least one of these. Here are the honest answers.
Ask us yours on the free assessmentYouCustomers only care about the cheapest price.
CatalystThe ones on lead sites often do, because they're comparing five quotes at once. People who find you on Google, see your reviews and get a fast reply are easier to win on trust. That's who we put in front of you.
YouI can't take more work. I'm short on cleaners.
CatalystThen more homes isn't the first fix. We can add a simple careers page and recruiting ads so hiring keeps up, and aim your marketing at the recurring work you want most.
YouAngi and Thumbtack already send me work.
CatalystThey send it to other cleaners too. We build your own Google ranking, Maps profile and ads, so those enquiries are only yours. Keep the lead sites while that grows.
Yes. Commercial cleaning needs a different approach (bids, decision-makers, longer contracts), so it gets its own pages and campaigns.
That's usually the goal. Your own Google ranking, Maps profile and ads bring in enquiries that only go to you.
Recruiting ads and a simple careers page can be added when finding reliable staff is the bottleneck.
We work with cleaning companies across the US, with a focus on Texas, Florida, Georgia, the Carolinas, Arizona, Tennessee, Ohio, Pennsylvania, Illinois, Virginia and Indiana.
We'll show you where jobs are slipping away and what to fix first. Free, and yours to keep.
