Free assessment
For remodeling contractors

Marketing for remodeling contractors

Fewer wasted estimates. More signed projects in the pipeline.

Remodeling runs on trust and timing. We put your best finished projects in front of homeowners who can afford them, filter out poor fits before you drive out, and follow up every estimate until you hear yes or no.

Picture this

A week of estimates worth the drive

This week's in-home consults are with homeowners who've already looked through your kitchens and baths and shared a budget range. The estimate you sent last month got another friendly check-in today, and they wrote back asking about start dates. Your evenings went to projects, not chasing people.

What changes when it's working
  • Consults with real budgets

    Simple questions about project type, timing and budget come before anyone books your time. Fewer drives end in sticker shock.

  • Estimates that get an answer

    Every estimate gets a follow-up sequence that runs for weeks. You hear a yes or a no instead of silence.

  • A steadier pipeline

    Search, ads and follow-up keep projects coming in while your crews are busy, so finishing one job doesn't mean a dry spell.

What we hear from owners

Where remodeling contractors lose jobs, and how we fix it.

What goes wrong

  • Evenings lost to the wrong estimates

    A $10k budget with an $80k wish list. You find out after the drive, the walkthrough and the write-up.

  • Feast or famine

    Booked solid for two months, then nothing lined up. Hard to plan crews and subs around that.

  • Estimates that never get a yes or no

    You send the number, then silence. Most never get a second follow-up.

What we do about it

  • A page per project type

    Kitchens, baths, basements and additions each get a page with real projects, so you rank for each.

  • Your portfolio, working for you

    Before-and-afters out of your camera roll and onto your site, Maps profile and ads.

  • Filter before the consult

    Simple questions about project type, timing and budget range before anyone books your time.

  • Estimate follow-up that lasts

    Remodels are big decisions. A friendly follow-up sequence keeps you in the picture for weeks, not days.

Try it with your numbers

How much time do bad-fit estimates eat?

Every in-home consult with someone who was never going to sign costs you an evening.

12
40%
3 hrs
$120

173 hours a year on tire-kickers

That's $20,736 of your time, or about 22 full workdays, that could have gone to signed projects.

Show me how to fix this

Better targeting and a site that shows budgets and past projects filter people before they book a consult. The free needs assessment works from your real numbers.

Your first 90 days

What working with us looks like.

It starts with a discovery meeting and a detailed onboarding questionnaire, designed and vetted by market leaders, so the plan fits how your business actually runs.

  1. 1Weeks 1–2

    Learn how you win jobs

    The discovery meeting and your onboarding questionnaire map your best project types, your service area, your lead times and what sets your crews apart. We pull your best before-and-afters off the camera roll.

  2. 2Weeks 3–6

    Put your best work up front

    Project pages for kitchens, baths, basements and additions, with real photos. Your Google profile and site lined up, and a consult request that asks about budget and timing.

  3. 3Weeks 7–12

    Fill the pipeline and follow up

    Estimate follow-up running in your CRM, ads aimed at neighborhoods that match your projects, and review requests at handover. At each biweekly meeting we look at which consults turned into signed work.

Where most remodeling contractors start

You don't need everything at once. The free assessment tells you which of these will make the biggest difference first.

Before you ask

What owners tell us, and what we say.

You've probably thought at least one of these. Here are the honest answers.

Ask us yours on the free assessment

YouI get all my work from referrals.

CatalystReferrals are your best jobs. They're also out of your control. We build a steady second source, so a slow stretch of referrals doesn't leave crews and subs waiting.

YouI don't want more tire-kickers.

CatalystNeither do we. The goal isn't more enquiries, it's better ones. We show real projects up front and ask about budget and timing before anyone gets your time.

YouMy work speaks for itself.

CatalystIt does, to anyone who sees it. Right now it mostly lives on your phone. We put it on your site, your Google profile and your ads, where homeowners decide who to call.

Questions owners ask.

Can you get me bigger projects?

Marketing can't change your area's budgets, but it can change who sees you. Showing your best work to the right neighborhoods and filtering early does a lot.

I get most work from referrals. Why market?

Referrals are great until they slow down. Marketing gives you a steady base so you're not waiting on word of mouth.

Should I use Houzz or HomeAdvisor?

They can fill gaps, but you're competing on price there. Your own search rankings and site build leads that are only yours.

Do you do design-build firms?

Yes. The longer sales cycle just means more emphasis on nurture and follow-up.

Free Growth Needs Assessment

Ready to book more jobs?

We'll show you where jobs are slipping away and what to fix first. Free, and yours to keep.

  • Takes two minutes
  • No obligation
  • A real look at your business