Meta Ads
Reach people before they start searching, and fill the slow months.
Why it isn't working yet, and what we do.
Facebook and Instagram ads put a good offer in front of homeowners and families in your area while they scroll. They're how you create demand instead of waiting for it.
What goes wrong
You boost posts and hope
Boosting a post isn't a campaign. Without a clear offer and targeting, it's mostly likes from strangers.
The leads are low quality
Cheap leads that never answer the phone aren't cheap. The offer and the form decide who comes in.
Winter (or summer) is dead
Search demand dips in the off-season. Social ads are how you build a waiting list anyway.
What we actually do
Offers people actually want
A first-clean offer, a free termite inspection, a free in-home consult. We test what works in your area.
Short videos and real photos
Before and afters, your team on the job, a quick hello from you. Real beats polished.
Lead forms that qualify
A few smart questions so you're not calling people outside your area or budget.
Retargeting
People who visited your site or watched your video see you again, which is where most bookings come from.
Instant follow-up
Every lead gets a text within a minute, while they still remember filling in the form.
“They are really easy to work with and knowledgeable.”
What do your slow months cost you?
Search only catches people who already need you. Facebook and Instagram ads create demand when the phone goes quiet.
$13,500 of work missing from your slow season
45 jobs a year your crew could have done, while you still paid for trucks, staff and rent.
Show me how to fix thisThis is the gap to fill, not a promise. How much of it ads can win back depends on your offer and area. The free needs assessment works from your real numbers.
What owners tell us, and what we say.
You've probably thought at least one of these. Here are the honest answers.
Ask us yours on the free assessmentYouWe do fine on referrals.
CatalystGood. Referrals are the best work there is. Ads don't replace them. They keep the calendar full when referrals slow down, and let neighbors see your work before anyone vouches for you.
YouFacebook leads never pick up the phone.
CatalystOften true when the offer is weak and nobody calls back fast. We add a few qualifying questions to the form and send a text within seconds, while they still remember filling it in.
YouI boosted a post once. Nothing happened.
CatalystBoosting a post isn't a campaign. A campaign has a clear offer, a set area, real photos of your work and fast follow-up. That's what we build.
One piece of the whole system.
Meta leads are colder than search leads, so speed matters even more. Ads, the CRM and the AI receptionist work as one system.
Works well with Meta Ads
Questions owners ask.
Facebook or Google, which is better?
Google catches people already searching. Facebook and Instagram create demand. Most of our clients do best with both, weighted to their industry and season.
Do I need to be on camera?
It helps, but it's not required. A 20-second phone video from you often beats a produced ad.
How do you stop junk leads?
Qualifying questions on the form, the right offer and an instant text that weeds out people who aren't serious.
How quickly can ads start?
Usually about a week after we start, depending on how quickly you approve the offer and the ads.
Ready to get booked?
We'll show you where jobs are slipping away and what to fix first. Free, and yours to keep.
- Takes two minutes
- No obligation
- A real look at your business