Busy in spring, steady in winter, routes full of plans.
Pest control is seasonal, and one-time jobs rarely turn into plans unless someone asks. We catch urgent searches by pest, then follow up every one-time service with a plan offer so your routes fill with recurring accounts.
Busy in spring. Steady in winter.
Picture this A homeowner who called about ants last summer just signed up for quarterly service after a reminder text. Your techs are running tight routes in neighborhoods where you already have accounts. And the termite inspection campaign is ready to go live before swarm season starts.
Every one-time service gets a follow-up offering a quarterly plan while the problem is still fresh.
Reactivation messages and plan offers to past customers keep winter from going dead.
Ads and pages aimed at neighborhoods where you already service accounts, so techs spend less time driving across town.
What goes wrong
You can't keep up in April and you're looking for work in January.
They paid, the bugs went away, and nobody asked about a plan.
National companies own the top of Google in a lot of areas. You need to be smarter, not louder.
What we do about it
Termites, rodents, ants, mosquitoes, bed bugs. People search by pest, so you rank by pest.
Campaigns timed to your area: termite swarms, mosquito season, fall rodents.
A follow-up after every one-time job offering a quarterly plan, while the problem is still fresh.
Ads and pages focused on the neighborhoods where you already have accounts.
This week's ant call can be next year's quarterly account, if someone asks at the right time.
$5,760 a year in new plans, added every month
About 12 more recurring accounts a month from jobs you're already doing. $69,120 after a full year.
Show me how to fix thisAssumes plans renew for one year. Every new account also tightens your routes. The free needs assessment works from your real numbers.
It starts with a discovery meeting and a detailed onboarding questionnaire, designed and vetted by market leaders, so the plan fits how your business actually runs.
The discovery meeting and your onboarding questionnaire map your services, your routes, your busy and slow months, your plan offers and what sets your techs apart. We review your Google profile, site and how calls are handled in the rush.
Pages for termites, rodents, ants, mosquitoes and bed bugs, your Google profile set up for each service, and the AI receptionist answering overflow calls when techs are out.
A campaign calendar built around your area's seasons, from termite swarms to fall rodents. One-time-to-plan follow-up and review requests after every service. We track plan sign-ups at each biweekly meeting.
Where most pest control companies start
You don't need everything at once. The free assessment tells you which of these will make the biggest difference first.
You've probably thought at least one of these. Here are the honest answers.
Ask us yours on the free assessmentYouTerminix and Orkin own Google around here.
CatalystThey own the broad searches. In Maps and local results, being close and having recent reviews counts for a lot. We focus your budget on your towns and the services you want more of.
YouMy techs already sell plans on site.
CatalystGood, keep that. But some customers say "let me think about it" and never hear from you again. An automatic follow-up asks again a few days later, so fewer plans slip away.
YouIt's winter. Nobody's looking for pest control.
CatalystFewer people search, which is why winter is about past customers. Reactivation offers, plan renewals and rodent campaigns keep techs busy, and spring campaigns get built before the rush, not during it.
Yes, especially in Maps and local search, where reviews and being close matter more than budget.
Yes. Termite inspections are high value, and they get their own pages and campaigns.
Reactivation campaigns to past customers and plan offers keep winter steadier.
Yes. Online demand and reviews make door-knocking easier too, because people look you up.
We'll show you where jobs are slipping away and what to fix first. Free, and yours to keep.
